The First Social Marketing
Company in Egypt.
Insan Social Marketing Company influences behaviors for social good,
to deliver impact and positively influence communities in the social and behavior change (SBC) field.
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The Founder of
Insan Social Marketing Company
Menna Kamel is the founder of Insan Social Marketing Company, Egypt's first social marketing firm. A Social Marketing and Social & Behavior Change (SBC) consultant, she is a founding and Board of Directors member of the International Social Marketing Association (iSMA), serves on the Board of Directors for the African Social Marketing Association (AfSMA), and leads the Egypt Country Chapter for the African Society for Social and Behavior Change (AS-SBC).
Menna has worked with UN agencies, NGOs, and the Egyptian government, developing communication and social marketing strategies. A Presidential Leadership Program graduate and the top of her MBA class at the American University in Cairo (AUC). She also holds a bachelor’s in business administration with highest honors from AUC with a concentration in marketing and minor in psychology.
The "Screens Program” is her company’s flagship program focusing on social and behavior change to support parents, educators, children and adolescents to manage her 3S's Model; Screen time, Screen content, and Screen habits for a healthy well-being.
OUR MISSION
To positively influence behaviors in Egypt for social good, driven by the communities themselves.
OUR VISION
To have social marketing being used widely in programs that include social and behavior change (SBC) to deliver impactful and sustainable development programs.
OUR VALUES
Research
Focused
Impact
Oriented
Collaboration
& Co-Creation
Passion
Driven
Ethical
Practice
OUR WORK
It Counts! Campaign
Testimonials...
"The Social Marketing Framework to Solve Problems workshop was very thorough and beneficial for students aged 10-11 years. The workshop focused on the importance of screen time reduction and strategies to improve children’s mental well-being. The training facilitator, Ms. Menna Kamel was very passionate about the topic and successfully introduced to students how to use the framework to solve problems. Ms. Menna created a positive learning environment during the workshop and catered to diverse types of learners.
The workshop provided students with several opportunities to voice their opinions, ask questions, reflect, and come up with their own solutions to solve this current issue that the whole world is suffering from. Additionally, it was a great opportunity for students to exhibit the attributes of the IB learner profile. A truly valuable workshop for students! "
Ms. Sarah Ragab, M.Ed.
5th Grade Homeroom Teacher and Grade Level Leader
"Our guest speaker, Ms. Menna Kamel, social marketer and behavior change consultant, and the founder of “Insan” has enriched our learning in this unit, by explaining the process of how resources become products and how to take care of natural resources. Students were given cards to take home reminding them to cut down on water and electricity usage. The visit sparked meaningful conversations amongst students about how to conserve water and electricity at school. We are very grateful to her and wish her success in her future endeavors which are aimed at creating positive change in Egypt by empowering children as agents of social change."
@Hayah_International_Academy Newsletter
“Close the water mommy, every drop counts!”
My son shouted as I had the tap water running. I was impressed so I asked him, who taught you this? He replied, by telling me; “the guest speaker today, and she told us about the light bulbs and about the 4 P’s”.
He even kept holding the cards you gave him, between his hands until he slept, and as soon as he woke up he asked about where they should be kept to be in a safe place 😊.
Maha Fathi- Grade 1 Parent and Founder of 7adoota Book Club
Karma's Fridge (Insan's Cards)
Grade 1 Student
“He had so much fun attending the presentation, he rarely tells me anything that happens in school, he came and told me and he went into details! He was so happy with the cards, and he was keen on hanging them. The kids loved it!”
Farida El-Zayat, Grade 1 Parent
“I liked everything about the workshop, kids were engaged, it was hands on (the puzzle activity), visual, etc... I loved the map of Egypt it was very detailed.”
Grade 1 Teacher
"The workshop was very useful. Both kids and teachers learned a lot. Especially the P’s (I didn't know about them)."
Grade 1 Teacher
Ready to influence behaviors in your community?
We want to hear from you – feel free to reach out at anytime
What is Social Marketing?
"In simple terms, with marketing you market products and sevices,
as for social marketing; you market behaviors for social good."
Menna Kamel.
The Global Consensus Definition of Social Marketing, iSMA
“Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable, and sustainable.”
Company Tax Registration #: 757 977 294