Biography

Menna Kamel is a Social Marketing and Social & Behaviour Change consultant. She is a founding and Board of Directors member of the International Social Marketing Association (iSMA). She serves as a Board of Directors member for the African Social Marketing Association (AfSMA) and is the Egypt Country Chapter Lead for the African Society for Social and Behavior Change (AS-SBC). She also initiated and led the first iSMA translation of the global consensus definition of Social Marketing into Arabic.

She worked with UN agencies, government and NGO’s in the field of Communications and Social Marketing. She has experience in developing and implementing corporate, programme and project level communications and social marketing strategies. She is a Presidential Leadership Programme (PLP) graduate, top of her MBA graduating class at The American University in Cairo (AUC) and a highest honors Bachelor of Business Administration (BBA) holder with concentration in marketing and a minor in psychology from AUC. She has worked with PAHO, WHO and UNICEF as clients and has also published a business case study with IGI Global.

During her UN experience, Menna established and led the communications and media unit for UN Women, Egypt Country office. Among her accomplishments, is developing and implementing the communications and social marketing component of the Egyptian national project to issue 2 million national ID cards to empower Egyptian women. She also worked as a marketing team member in the Egyptian Presidential Media Office as part of the PLP.

Menna volunteered with children to develop social change champions advocating for saving water and electricity, not littering and screen time reduction since 2019.

In November 2023, She registered Insan* Social Marketing Company as the first Social Marketing Company in Egypt. The screens program is the pioneering flagship program for her company focusing on social and behavior change in relation to the management of her 3S’s Model: Screen Time, Screen Content and Screen Habits to combat the preventable harms and dangers of the misuse of screens, to attain a healthy physical, mental, emotional and psychological wellbeing for children and adolescents. Among her other topics of interest include promoting breastfeeding and combating tobacco use.
(*Insan means human being in the Arabic language.)